Grammy Award-winning rapper Eminem revealed what he looks for in a Shady Records artist as an MC and said they always focused on the raw talent and ability.
Eminem and Paul Rosenberg have produced many artists since they founded Shady Records in 199. The record label, which has a wide range of artists such as Shady, D12, Obie Trice, 50 Cent, Slaughterhouse, Yelawolf, Westside Boogie, Conway The Machine, has recently signed with GRIP.
Eminem sat down with Complex to talk about the signing process with GRIP and revealed how excited he was about the young rapper. He said:
“We all got excited about GRIP after we heard Snubnose. It was really refreshing to hear a new artist so focused on making a conceptual project and it caught my attention.”
The 48-year-old rapper revealed what he looks for in a Shady Records artist as an MC. He continued:
“It’s definitely great when artists we sign connect with a larger audience, and 50 is a perfect example of that. Obviously, we want anyone who signs with Shady to succeed. But first and foremost we’ve always focused on the raw talent and ability of the artist as an MC. We’ve always been pretty clear on that being the main thing we look for: high-level fundamental skills and mechanics are definitely the priority.”
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