McDonald’s announced its collaboration with Travis Scott by its campaign targeting the new generation. McDonald’s collaboration with Travis Scott will make a menu for the first time after 30 years with the name of a celebrity. The Instagram page of the record label called Cactus Jack, founded by the rapper, has published the first advertisement of the Travis Scott menu.
Previously, the Houston rap artist also gave virtual concerts for 10 minutes in Fortnite during the quarantine period. The concerts were watched more than 12 million times in total. For this reason, it is aimed to reach young people faster.
The Travis Scott menu, which will be offered in certain restaurants as of September 8, will continue for about a month. In line with the cooperation, in addition to the 6 dollars menu, Scott’s Cactus Jack company designs special t-shirts for McDonald’s employees. As you can watch in the commercial, Travis Scott’s toy figure offers the new menu and this seems open to new surprises.
Also, Travis Scott’s baby mama and makeup mogul Kylie Jenner shared the new commercial on her Instagram Stories and showed her reaction to the video by leaving ‘tired face emoji’ and ‘shocked face with exploding head emoji.’
Watch the commercial of McDonald’s and Travis Scott. Also, see Kylie Jenner’s reaction below.